Marvel Avengers Assemble teaser trailer analysis

This is the teaser trailer for Marvels Avengers Assemble directed by Joss Whedon starring Scarlett Johansson, Chris Evans and Robert Downey Jr. This teaser trailer begins with a V.O and an establishing shot of New York followed by some panning shots across the windows of a variety of buildings, the transitions in between shots are fast and wide shots are used to showcase the exploding cars. This creates a chaotic atmosphere, once the V.O ends the soundtrack begins in the background, the transitions in between shots are slower in order to concentrate on the characters and this last for 30-40 seconds. The soundtrack gets louder as the transitions in between scenes get faster creating some momentum, the teaser trailer then ends with the soundtrack fading into the background.

Special effects like exploding cars are used to create a chaotic atmosphere because the target audience are interested with action scenes and this chaotic atmosphere present in the trailer suggests that there are going to be a lot of action scenes throughout the film. This helps to create excitement and a buzz amongst the target audience.

Even though when creating my teaser trailer I won't have the budget big enough to have some of the effects present in this trailer, I think some of the shot angles used were interesting for example the wide shots used because they perfectly showcased the cars exploding. I will definitely incorporate some wide shots in my teaser trailer.