Audience research survey results and analysis

Audience Research Survey Feedback Presentation 2

Teaser Trailer information

Students in group	Camera operator: Joel Gordon Actors: Brandon, Terrell and Malika Producer: Joel Gordon Director: Pablo Ortiz Editor: Pablo Ortiz and Joel Gordon Researchers: Pablo Ortiz Storyboard creator: Pablo Ortiz Screenwriter: Joel Gordon
Title of film	The Wall
Genre:	Thriller
Synopsis	Two best friends looking for a thrill to end the school year so they join a gang and get more that what they bargained for when things go down hill
Genre conventions	Chasing sequence Wide shots and implications of violence
Target audience	Young adults 15-25
Location(s)	Estate near Clapham Junction
Props and costumes	Hoodies, Gloves, School uniform and casual attire

Finished Storyboard

 

We decided to add a lot of detailed information for each shot (e.g shot angle, lighting, shot duration and audio) because we realised that when we start shooting, this will help each shot to be more focused and organised. For example we know that the first shot will be a high angle shot which will last for 10 seconds with digetic dialogue. However even though each shot is organised we will still experiment with different shot angles because what i learned from my AS course last year is that the more variety shot angles you have the more creative you can be during the editing process.

While creating my storyboard I came across this teaser trailer for The Master which is directed by Paul Thomas Anderson starring Joaquin Phoenix. The second half of this teaser trailer which shows an on going interview between a police officer and Joaquin Phoenix's character hooked my interest in the film for the following days due to the engimatic atmosphere that it created by not revealing too much of the storyline. This inspired and helped me to create my storyboard , I realised that the key to creating a successful teaser trailer is to keep the audience wanting more information about the film by only revealing an interesting part of the film or storyline.

Marvel Avengers Assemble teaser trailer analysis

This is the teaser trailer for Marvels Avengers Assemble directed by Joss Whedon starring Scarlett Johansson, Chris Evans and Robert Downey Jr. This teaser trailer begins with a V.O and an establishing shot of New York followed by some panning shots across the windows of a variety of buildings, the transitions in between shots are fast and wide shots are used to showcase the exploding cars. This creates a chaotic atmosphere, once the V.O ends the soundtrack begins in the background, the transitions in between shots are slower in order to concentrate on the characters and this last for 30-40 seconds. The soundtrack gets louder as the transitions in between scenes get faster creating some momentum, the teaser trailer then ends with the soundtrack fading into the background.

Special effects like exploding cars are used to create a chaotic atmosphere because the target audience are interested with action scenes and this chaotic atmosphere present in the trailer suggests that there are going to be a lot of action scenes throughout the film. This helps to create excitement and a buzz amongst the target audience.

Even though when creating my teaser trailer I won't have the budget big enough to have some of the effects present in this trailer, I think some of the shot angles used were interesting for example the wide shots used because they perfectly showcased the cars exploding. I will definitely incorporate some wide shots in my teaser trailer.

Story pattern for our teaser trailer

In todays lesson we discussed different trailer patterns to use which included Character-driven  (This trailer pattern focuses on the main characters), Plot-driven ( this pattern focuses on the plot throughout the trailer), Trigger-event ( this pattern focuses on the element that changes and theme-centered trailers which focuses on the films theme throughout the trailer.

In my group we decided that we're going to use the character-driven trailer pattern along with plot-driven pattern because in order to make our storyline's twist impactful on the audience we have to spend time on the character development. However one disadvantage with using the character-driven pattern trailer is that if the dialogue isn't engaging enough this could bore the audience. So in order to avoid the audience from losing interest while watching our trailer because of the heavy amount of dialogue we decided that we're also going to use the plot driven pattern because this way it will allow the trailer to gain some momentum while keeping the audiences attention. An example of both these patterns being used in a trailer successfully can be seen in the trailer for the film 'Sightseers' which can be seen below:

Roughly 40-50 seconds of the trailer is a V.O used to introduce both the main characters with some insight into how they behave. However before the audience can sum up the film's storyline a twist is introduced in which a murder takes place which gets the audience of guard, the rest of the trailer focuses on the film's plot.  In my opinion this trailer demonstartes how if used effectively both the character driven and plot driven trailer patterns can compliment each other well resulting in keeping the audience interested on the edge of their seats wanting more.This is why we have decided as a group that we want to emulate this style when making our teaser trailer.  

Skyfall poster analysis

The composition of the Skyfall poster see's the main protaganist, Daniel Craig, alone in the centre suggesting that the narrative may concentrate purely in him rather then other character reinforcing his importance to the story. The use of props like the gun suggest that the film will contain some violence, this also suggests that this film poster has decieded to conform to the conventions seen in action film posters. Daniel Craig is wearing a blue suit which contrasts against the white and black background, this helps him to stand out showing how props have been used to reinforce his importance in the film.

What I noticed about this film poster that surprised me is the level of simplicity because it doesn't reveal too much which adds to the mystery around this bond film. The dark background suggests that this bond will be much more darker and serious which is reinforced by the serious expression and gaze on Daniel Craig's face.

I've learnt that by not revealing a lot in the film poster it can engage the audience because it remains an enigma to them which encourages them to watch the trailer to learn more about the film. This shows that by using this method of not revealing alot in the poster it can hook the audience into watching the trailer which makes it a successful poster.   

The Hunger Games teaser trailer analysis

This is the teaser trailer for the film The hunger games directed by Gary Ross starring Jennifer Larence. This teaser trailer begins with a variation of wide shots of a forest that transition slowly for 15 seconds, suddenly the female protaganist appears holding a bow and arrow looking around the forest. The soundtrack is slowly beginning to play in the background. After an extreme close up focused on the eyes of the female protaganists a V.O begins of male character talking to the female protaganist reasuring her that she will survive, the soundtrack begins to get louder and the transitions in between shots become quicker, this successfully creates momentum in the teaser trailer which engages the audience. The teaser trailer ends with the film title being shown against the logo on the film which is set on fire suggesting that there will be some violence in the film.

This teaser trailer has shown me that by switching up the speed of the transitions in between shots from slow in the beginning of the teaser to fast near the very end, it can create some momentum in the trailer that will help to engage an audience. I've also learnt that by having a V.O in the teaser trailer it can help to raise questions in the audiences mind which will increase their interest in the film because the storyline has been left as an enigma for them until they watch the film.